Scaling emerging markets with accessible people resources
We’re your
commercial people partner & growth accelerator.
In a way you didn’t think was necessary.
90% of startups fail.
One major reason cited is the inability to hire & retain the right talent.
We’re here to even the odds.
To give you the competitive edge. From Day zero through to growth & scale.
Navigating your founder journey
MVP
Milestones
Funding
Expansion
M & A
IPO
How we accelerate growth
People strategy formulation
Organization design
Compensation & benefits
Hiring & onboarding
Performance management
Culture & experience
Alata
Alice
Open Sans
Noto Sans
Bebas Neue
Great Vibes
Rock Salt
Exo
Belgrano
Overlock
Cinzel
Indie Flower
Staatliches
Roboto Slab
Lato
Noto Serif
Open Sans
Montserrat
Ubuntu
Rubik
Delius
Amiri
Montserrat
Our Purpose
We’re passionate about putting people at the center of business.
We’ve
been there, done that.
We understand the
“cost of not”, and “being fit for purpose”.
And we truly care about emerging markets getting a slice of best practice.
ABOUT US
Natasha Corbin
Natasha brings specialist expertise honed through impactful roles at Bumble, Property Finder and Talabat across EMEA, NA, MENA, and GCC regions. With a track record of spearheading Recruitment and Employer Brand strategies that fuel growth and innovation. Natasha has spent 15 years committed to sourcing top-tier talent and building high-performing teams that drive business success. With a keen eye for emerging trends and a passion for cultivating diverse talent pipelines, Over her career Natasha has led businesses through, funding rounds, M&As and IPOs bringing a unique advantage of startupm to MNC activation.
Natasha holds a Bachelors degree in International Business from Kingston University, UK.
ABOUT US
Thuvi Wijenathan
The last 13 years have given Thuvi a wealth of experience spanning renowned organizations such as Jumia and HSBC. Thuvi is a seasoned HR leader specializing in the MENA and Africa regions. Leveraging a strategic blend of innovative HR practices and a deep understanding of the complexities of emerging markets, Thuvi has consistently driven organizational excellence and employee engagement initiatives. With a passion for fostering inclusive cultures and nurturing talent, Thuvi is dedicated to shaping the future of work in highly dynamic environments.
Thuvi holds a Bachelors in Commerce (Finance & Economics specialization) from Rotman School of Management, University of Toronto and an MBA from Warwick Business School, UK.
Copyright START 20214